Kelly Metz of Omnicom to Head Investments at Spark Foundry
Fresh Take:
The media world's buzzing, y'all! Publicis Media-owned agency, Spark Foundry, just scored a couple of big fish from Omnicom Media Group (OMG) to beef up their investment practice.
Kelly Metz, who recently parted ways with OMD, is jumping ship to join Spark Foundry as their new Chief Investment Officer (CIO). Her job is to steer the investment strategy across platforms and audiences, setting a course for the future of their advertising ventures.
Hailing from OMG since 2021, Kelly kicked things off as the managing director of advanced TV activation before climbing the ranks to become OMD's CIO in November 2023.
Meanwhile, Spark Foundry's current CIO, Lisa Giacosa, is shuffling her duties. She's tradeing in her CIO hat for a double whammy – global client lead and chief transformation officer. In this new role, she'll be innovating solutions for clients across the agency, driving transformative change. Lisa's been with Spark Foundry for more than seven years, before which she worked at Kimberly-Clark.
As for the internet sleuthing, there's a hint of Kelly connecting to OMD Worldwide on Instagram and other contexts, possibly pointing towards her roots in the advertising sector, but more specific details are scarce.
[1] Note: For a more thorough understanding of Kelly Metz's professional background and current role within Spark Foundry, we recommend seeking out industry news articles, professional networking platforms like LinkedIn, or reaching out to official sources for accurate and detailed information.
- In 2023, Kelly Metz, previously the CIO of OMD, joined Spark Foundry as their new Chief Investment Officer, bringing her expertise in advanced TV activation to shape their investment strategy across platforms and audiences.
- Spark Foundry's current CIO, Lisa Giacosa, who has been with the agency for over seven years, is moving into a new role as global client lead and chief transformation officer, focusing on innovating solutions for clients and driving transformative change throughout the agency.
- As executive-level changes unfold at Spark Foundry in 2023, the finance sector and business careers are bracing for the impact of these leadership shifts within the advertising industry.
- In her new role, Lisa Giacosa will be working to create impactful and adaptable solutions, demonstrating her commitment to thedefi of Spark Foundry's business and their clients' success.
- As Kelly Metz prepares to steer the investment strategy at Spark Foundry, her proven track record in advanced TV activation and expertise in leadership positions throughout the advertising industry positions her well for success in the competitive landscape of 2023.
