Kingdom Digital Appoints Mynd as New Head of Media
Kingdom Digital, a leading digital creative agency in Southeast Asia, has appointed Pajaree Vatcharateansagul, also known as Mynd, as its new Head of Digital Media. Mynd brings over eight years of experience in integrated digital media strategy, digital transformation, and regional campaign leadership to the role.
Mynd is thrilled to join Kingdom Digital and embed digital media intelligence into every stage of the brand journey. She will lead the agency's digital media strategy planning, ad optimisation, and performance marketing efforts, as well as enhance cross-channel delivery for clients. Mynd's extensive experience in leading integrated digital media strategies for major brands across APAC positions her well for this role.
Kingdom Digital's CEO, Ryan Ong, believes Mynd's appointment will help the agency deliver smarter, full-funnel digital solutions. The agency aims to act as growth partners for clients, providing tighter alignment between creative and digital media, proactive performance recommendations, and agility in response to shifting consumer behaviour and platform algorithms.
Mynd's appointment as Head of Digital Media at Kingdom Digital is expected to strengthen the agency's digital media capabilities and enhance its ability to deliver effective, data-driven digital solutions for clients. Her expertise in integrated digital media strategy and digital transformation will be invaluable in this role.
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