Kith's Loyalty Program: Exclusivity, Collaborations, and Weekly Perks
Kith launches exclusive merchandise for loyalty program members.
Apparel brand Kith has recently rolled out its new loyalty program, offering enticing perks to its members. Members can expect members-only custom items, early access to select products, VIP invitations to events, line priority, and in-store returns at its flagship stores [1].
To spark participation, Kith enables consumers to earn loyalty points by entering contests, sharing shopping preferences on Their mobile app, attending Kith events, and visiting physical stores [2]. The brand collaborated with Adidas to create limited-edition footwear for loyalty members, as well as partnering with notable shoe brands such as Asics, Hoka, and Nike's Air Jordan in recent years [1].
As Kith continues to develop its tiered loyalty program, many other brands and retailers are investing in such programs. For example, Under Armour introduced its loyalty program last year with special events, new merchandise, and exclusive videos with Under Armour athletes and fitness experts [3]. Children's apparel brand Hanna Andersson also introduced a loyalty program offering consumers discounts, rewards points, exclusive product launches, free shipping, and sales [3].
Just this past February, Victoria's Secret unveiled its new "The VS & Pink Collective" program, offering rewards, member exclusives, digital community features, and added benefits for its cardholders [4].
Distinguishing itself from other programs, Kith's loyalty program hosts an exclusive Monday program, featuring new product releases every week, including limited-edition footwear and accessories [5]. The Kith app integrates seamlessly, allowing users to enjoy a personalized shopping experience, original content, and access to online drawings for anticipated releases.
Insights
- Kith's launching strategy for its loyalty program was primarily driven by Instagram, offering instant points to customers upon signing up [3]. The program aims to intensify customer engagement and loyalty.
- Exclusive access to global releases, special events, and unique collaborations like the partnership with Clarks Originals and the Peanuts 75th Anniversary apparel and lifestyle collection are among the enticing rewards for Kith's loyalty members [2][4].
- The integration of the Kith loyalty program within the brand's dedicated app offers users a personalized shopping experience, original content, and access to exclusive draw entries [5].
- Compared to other loyalty programs like Under Armour, Hanna Andersson, and Victoria's Secret, Kith's program emphasizes exclusivity, cultural collaborations, and frequent new product drops, effectively leveraging social media and digital engagement to build a loyal community [5].
- Kith's loyalty program offers members benefits such as members-only custom items, early access to products, VIP invitations, line priority, and in-store returns at its flagship stores.
- Consumers can earn loyalty points by entering contests, sharing shopping preferences, attending Kith events, and visiting physical stores.
- The brand has collaborated with Adidas, Asics, Hoka, Nike's Air Jordan, and Clarks Originals for limited-edition footwear and apparel.
- Other brands like Under Armour, Hanna Andersson, and Victoria's Secret have launched their own loyalty programs with benefits like discounts, early access, exclusive merchandise, and digital community features.
- Kith's loyalty program stands out with its exclusive Monday program, featuring new product releases every week, and the seamless integration within the Kith app for a personalized shopping experience.
- The Victoria's Secret loyalty program, "The VS & Pink Collective," rewards members with exclusive benefits, digital community features, and added benefits for cardholders.
- Kith's focus on exclusivity, cultural collaborations, and frequent new product drops, leveraging social media and digital engagement, helps build a loyal community.
