Klingel trademark undergoes change in ownership
In a significant move, the Weltbild D2C Group has completed the purchase of the shoe brand Vamos. This acquisition is part of their broader strategy to strengthen their presence in the direct-to-consumer (D2C) segment, particularly in the footwear market.
The partnership between Vamos and Weltbild is set to boost Vamos's market presence through D2C channels. The digital sales platforms of Weltbild will be utilised to increase Vamos's market penetration and improve direct customer engagement.
The impact on Weltbild's existing footwear brand, Orbisana, is expected to involve strategic positioning. With the acquisition of Vamos, the group may look to differentiate the two brands to cover a wider market spectrum. This could lead to enhanced brand clarity and stronger overall market coverage.
As of the latest available information, the Klingel brand "Vamos" is set to be sold by January 31, 2024. This transaction, which is another "successful brand transaction" in Klingel's ongoing self-administration procedure, underscores Weltbild's strengthened commitment in the health segment.
However, the financial aspects of the partnership between Vamos and Weltbild remain undisclosed. For the most precise and current updates, checking the latest press releases or official statements from Weltbild D2C Group would be recommended.
The creditors' committee of Klingel has unanimously approved the transaction, signalling a positive progression in the sale of KLiNGEL brands. The exact terms of the partnership between Vamos and Weltbild are not specified in this article. Nonetheless, the partnership between the two brands has been established, with Vamos now available through multichannel retailer Weltbild.
As the deal unfolds, both brands are poised to make significant strides in the footwear market. The acquisition of Vamos by Weltbild marks an exciting time for both companies, as they embark on this new chapter together.
This acquisition by Weltbild D2C Group of Vamos, a shoe brand, will help boost Vamos's market presence through direct-to-consumer (D2C) channels, leveraging the digital sales platforms of Weltbild. The partnership is also a step towards strengthening Weltbild's presence in the footwear industry. In addition, the financial details of this partnership remain undisclosed.
