Klüh's Sturdy Employer Advocacy Wins German Brand Award 2025 in Employer Branding Category
Hey there! Let's chat about Klüh, the bold multiservice provider that took home the German Brand Award! In the fierce job market, Klüh threw down the gauntlet with its daring employer branding campaign, earning recognition in the "Excellence in Brand Strategy and Creation - Employer Branding" category.
With a punchy tagline, "I don't work for just anyone," and the catchy hashtag #BeSelfConfident, Klüh put the value of its employees front and center. This campaign was bolstered by targeted sub-campaigns, each shining a spotlight on different work environments within Klüh, ranging from cleaning to security services, catering, accounting, and more. By doing this, each division found a unique and visible place under the Klüh Multiservices umbrella brand.
As HR manager at Klüh Multiservices, Viktoria Kaiser, explains, "In a competitive job market, it takes guts to stand out with a clear stance. Our employer branding campaign not only highlights the diversity of our job roles but also emphasizes the strong backing we offer our employees. The German Brand Award is a fantastic accolade for our team and our commitment to being a visible and attractive employer."
The German Brand Award is one of the most prestigious awards for top-tier brand management and sustainable brand communication in the German-speaking region. Presented by the German Design Council, the official design and brand authority of the country, and the German Brand Institute, it honors outstanding product and corporate brands, as well as remarkable campaigns, concepts, and strategies.
If you're interested in learning more about Klüh as an employer, check out their website at www.jobs.klueh.de/klueh-as-employer.
www.jobs.klueh.de/klueh-as-employer.
Now, a quick rundown of Klüh:
Klüh Service Management GmbH is an internationally active multiservice provider based in Düsseldorf. Founded in 1911, this family-owned company boasts decades of experience in infrastructure services. They offer specialized services and multiservice concepts in a variety of fields, including cleaning, catering, clinic service, security, personal service, airport service, and integrated services. Generating over 1 billion euros (2024) with a workforce of over 46,000 employees in six countries, Klüh continues to thrive and grow. For more information, visit www.klueh.de.
Stay tuned for more updates on Klüh and their remarkable employer branding campaign!
[Press contact:] Klüh Service Management GmbH | Julian Kerkhoff | Tel.: 0211 9068-304 | [email protected]
Original Content from: Klüh Service Management GmbH, transmitted through news aktuell.
www.klueh.de.
In the dynamic business landscape, Klüh's employer branding strategy, which centers around their slogan "I don't work for just anyone" and the hashtag #BeSelfConfident, showcases their commitment to employee empowerment in various industries such as cleaning, catering, finance (accounting), security services, and more. Despite competition, Klüh's approach in employer branding has earned recognition in the German Brand Award's "Excellence in Brand Strategy and Creation - Employer Branding" category.
