"Let's spearhead a fresh chapter for our nation"
In the heart of German economic policy, Sarna Röser is a figure of significance. As chair of the Young Entrepreneurs, she's been shaping discussions for quite some time. Now, she's spearheading a fresh initiative titled "Entrepreneurs in Motion." Her mission? To amplify the economic sector's voice in political discourse.
In a recent ntv podcast, "So techt Deutschland," Röser expressed her urgency. "We need to act now," she said. Her observations on delegation trips reveal a sense of renewal and dynamism in other countries, but fears a negative spiral in Germany. "It's time for a fresh start for our country," she declared.
This 'fresh start' isn't just about new ideas. It's also about a transformed tone. "We're in the midst of a climate crisis humans have created," she warned. She believes the current harsh style of political discussion is detrimental to persuading people to embrace change.
Her family's concrete and cement business, deeply rooted since 1923, is acutely feeling this shift. Environmental concerns, such as climate protection, CO2 emissions, and high energy costs, place immense pressure on companies like hers. Yet, the industry has been proactively pursuing eco-friendly alternatives, like alternative cement compositions which could potentially reduce CO2 emissions by 70%.
"We haven't been idle over the past few years," Röser insists. However, she believes politics should create enabling conditions for such innovative solutions to thrive in the market. Her call to action? "Less state, more market."
Despite her advocacy for more market freedoms, Röser remains an ardent patriot. "I label myself as a patriot, I want to stay in Germany," she declares. This sentiment is coupled with unwavering optimism, a trait she's embodied in her own business.
Digitization has transformed her company in numerous ways, from production to administration. But for Röser, it's not just about technological advancement. It's about leading her team towards the future with courage. "We all have to roll up our sleeves," she states, clearly demanding participation from everyone involved.
The discussions Röser has been leading as the chair of the Young Entrepreneurs have often revolved around the state of the economy. Her recent call in the "So techt Deutschland" podcast emphasized the need for immediate action to address economic challenges.
The economic sector, with its innovative solutions like alternative cement compositions, is under pressure due to environmental concerns. Röser believes that politics should create an environment that allows these eco-friendly alternatives to flourish in the market.
