"LifeMart to open its first gastronomic café in Yekaterinburg"
A Fresh Twist on Dining: LifeMart's Gastronomic Cafe in Yekaterinburg
LifeMart, the popular home-delivery grocery store chain, is making a culinary statement in Yekaterinburg with its first gastronomic cafe. Located on Prospect Lenina, 41, the new eatery aims to make everyday meals a little tastier and more comfortable. Renovations are underway inside the former Bruchnika Market location, with a sign proclaiming, "You've never seen a LifeMart like this!"
This independent venture was born from observing customer preferences and desires. While maintaining its unique identity, the project merges elements of cafes and restaurants, offering hot dishes right at the counter, weight-based portions, and meals prepared à la minute—all to cater to the food that customers want to enjoy immediately. Moreover, the specifics will be unveiled soon, but the team promises an unexpected experience.
The selection of the building was strategic, driven by the location's heavy foot traffic.
The gastronomic cafe, often referred to as a "golden middle ground" between a cafe and a restaurant, stands apart from conventional cafes due to a higher level of chef-driven cuisine, service, and an emphasis on gastronomic experiences and dish presentation. In Yekaterinburg, establishments like OVO izakaya, MOMO pan asian kitchen, and Barolo are already part of the gastronomic scene.
Creating a Business from Scratch in Dubai: Ivan Zaichenko's Journey
- LifeMart's owner, entrepreneur Ivan Zaichenko, introduced the brand in 2019. The franchise is expanding rapidly and currently manages over 300 stores across Russia, Kazakhstan, and the UAE.
- In November 2024, it was reported that a third of LifeMart stores were operating at a loss. Franchisees listed their stores in Academichesky, VTUZgoorodok, and Piioneersk for sale on the "Avito" site. Similar announcements have been made in Chelyabinsk Oblast.
Enrichment: LifeMart's Gastronomic Café
- Fusion Dining: Rather than offering standard cafe or restaurant fare, this gastronomic cafe seamlessly integrates grocery shopping into the dining experience. Shoppers can try dishes made with products they've purchased and then buy more to recreate the culinary adventure at home.
- Learning and Interaction: The cafe might provide demos, tastings, or workshops to educate customers about cooking techniques, ingredients, and pairings—enhancing their culinary journey beyond mere eating.
- Fresh and Innovative: The gastronomic cafe brings a dynamic, ever-evolving menu to the table. By using fresh seasonal produce and local ingredients, they aim to deliver extraordinary flavor and quality.
- The LifeMart gastronomic cafe in Yekaterinburg isn't just a place to dine; it also integrates grocery shopping into the experience, allowing patrons to try dishes made with products they can buy and replicate at home.
- With its focus on chef-driven cuisine, service, and gastronomic experiences, LifeMart's gastronomic cafe in Yekaterinburg is a fusion of finance (investments and expansion by entrepreneur Ivan Zaichenko) and lifestyle (enhancing customer culinary journey), offering fresh and innovative dining options in the food-and-drink scene, following the trend set by establishments like OVO izakaya, MOMO pan asian kitchen, and Barolo.
