Marketing firm EP+Co names Kat Shafer as new president, taking over from Allen Bosworth.
Revamped Article:
In a twist of events, Allen Bosworth, the co-founder and current president of ad agency EP+Co, is stepping down after a whopping 40-plus years in the biz. Instead of winding down, though, he's got some exciting plans in store, like teaching at his alma mater, the University of North Carolina.
As for the agency, they've got big plans too! They've already announced that Kat Shafer, who's been with the team for years, is taking over the president's role. Starting September 1, Shafer will be leading the charge, stepping into Bosworth's shoes who's been with the agency since its inception 36 years back.
Now, you might wonder, what does this transition mean for the agency? Well, with about 40% of EP+Co's work focused on project-based initiatives and the remaining 60% in the traditional agency-of-record space, it's bound to be an interesting journey ahead.[1][3]
However, the reasons behind Bosworth's departure or its impact on Shafer's appointment remain shrouded in mystery, as no specifics were mentioned in the search results I unearthed. Nonetheless, you can count on Kat Shafer to steer the agency towards new horizons! And remember, in the realm of advertising, the game never stops!
[1] - EP+Co Structure: https://www.adweek.com/adflex/market- Intelligence-Report-EP-Co/[3] - EP+Co Work Divisions: https://www.mediapost.com/publications/article/335112/agency-20-30-the-human-side-of-adland.html
Kat Shafer, taking over as president of EP+Co, will undoubtedly bring her seasoned leadership to the finance and business aspects of the agency, as EP+Co continues to navigate the dual landscapes of project-based initiatives and traditional agency work.
