Marketing leadership at Bharat Petroleum Corporation Limited shifts as Subhankar Sen assumes the role of Director (Marketing).
Subhankar Sen has been appointed as the new Director (Marketing) at Bharat Petroleum Corporation Limited (BPCL), marking a significant milestone in the company’s strategic leadership [1][4]. With over three decades of experience at BPCL, Sen has played a pivotal role in driving strategic transformation across key business verticals [1][2][3][4].
Throughout his tenure, Sen has demonstrated exceptional leadership, particularly in his role as Business Head – Retail (West). He led a major overhaul of BPCL’s retail operations, introducing new-age retail formats and enhancing customer engagement via digital-first initiatives [1][2][3][4]. One of his most notable achievements was the launch of BeCafe, a modern café concept at fuel stations, expanding non-fuel retailing and improving overall consumer experience [1][4].
Sen has also played a central role in expanding the MAK Lubricants brand both in India and overseas markets such as Nepal, Bangladesh, Sri Lanka, UAE, and Africa. He spearheaded a strategic indigenisation initiative aligned with the Atmanirbhar Bharat mission for lubricants [1][3]. Under his leadership, the introduction of the MAK Lubricants Solutions program enabled customers to improve operational efficiency and reduce total cost of ownership.
BPCL, one of the integrated energy companies in India, engaged in refining of crude oil and marketing of petroleum products, is developing an ecosystem and a road-map to become a Net Zero Energy Company by 2040, in Scope 1 and Scope 2 emissions [5]. Sen’s focus on customer-centric innovation, digital transformation, and sustainable growth aligns well with this vision.
In his new role, Sen will continue to drive innovation and sustainable growth for BPCL via customer-focused and technology-driven marketing strategies aligned with evolving market demands and environmental goals [1][4]. He will further expand BPCL’s EV charging corridors and clean mobility initiatives to position the company as a leader in the transition towards sustainable energy [2][3].
BPCL’s marketing infrastructure includes a network of installations, depots, fuel stations, aviation service stations, LPG distributors, and lubes distributorships. With over 23,500+ Fuel Stations, over 6,200+ LPG distributorships, 500+ Lubes distributorships, and 80 POL storage locations, Sen’s strategic planning will be instrumental in enhancing the company’s retail footprint with new formats and diversified offerings beyond fuel to create richer consumer experiences and higher value capture [6].
BPCL, a Fortune Global 500 Company and the second largest Indian Oil Marketing Company, is partnering communities by supporting several initiatives connected primarily in the areas of education, water conservation, skill development, health, community development, capacity building, and employee volunteering [7]. Sen’s commitment to these values will undoubtedly contribute to BPCL’s ongoing success.
Sources: [1] https://www.bpcl.in/news/subhankar-sen-takes-charge-as-director-marketing-at-bpcl [2] https://www.bpcl.in/news/subhankar-sen-speaks-on-bpcls-future-of-sustainable-energy-and-electric-mobility [3] https://www.bpcl.in/news/subhankar-sen-on-bpcls-strategy-to-drive-growth-in-lubes-business [4] https://www.bpcl.in/news/subhankar-sen-appointed-as-director-marketing-at-bpcl [5] https://www.bpcl.in/news/bpcl-sets-ambitious-net-zero-emissions-target-by-2040 [6] https://www.bpcl.in/about-us/our-infrastructure [7] https://www.bpcl.in/about-us/csr-initiatives
- Subhankar Sen's focus on customer-centric innovation, digital transformation, and sustainable growth at BPCL aligns well with the company's vision to become a Net Zero Energy Company by 2040.
- One of Sen's notable achievements was the launch of BeCafe, a modern café concept at fuel stations, expanding non-fuel retailing and improving overall consumer experience.
- Sen spearheaded a strategic indigenisation initiative for the MAK Lubricants brand, aligned with the Atmanirbhar Bharat mission for lubricants.
- BPCL's marketing strategies, driven by Sen's leadership, aim to expand EV charging corridors and clean mobility initiatives, positioning the company as a leader in the transition towards sustainable energy.
- BPCL's marketing infrastructure, including fuel stations, LPG distributorships, and lubes distributorships, will be enhanced through Sen's strategic planning, creating richer consumer experiences and higher value capture.
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