McCann Worldgroup Appoints Anaka Kobzev as Global Head of Communications
McCann Worldgroup welcomes Anaka Kobzev as its new Global Chief Communications Officer, effective in January 2023. Kobzev, formerly of TBWA, will report directly to the global CEO, Daryl Lee, at McCann's New York headquarters.
Kobzev, with nearly two decades of creative and media agency experience, will join McCann Worldgroup's global leadership team, overseeing global communications, reputation management, social presence, external and employee communications, events, and social media. Her primary focus will be on showcasing McCann's commitment to creativity, highlighting the company's creative work and its international talent.
While there is no wide-ranging information about Kobzev's new role as of December 2023, a global chief communications officer typically assumes responsibilities such as:
- Crafting and executing corporate communications strategies to enhance the company's brand and reputation.
- Managing relationships with press and media outlets, serving as a spokesperson and ensuring positive coverage.
- Leading internal messaging to engage and inform employees across all regions.
- Developing crisis management plans and leading the company's response during crises or reputational challenges.
- Positioning the company's leadership and executives as industry experts and visionaries.
- Ensuring all communications align with the company's brand values and strategic objectives globally.
- Engaging with clients, partners, and industry groups to maintain strong relationships and communicate company milestones and news.
For the most accurate and up-to-date information, please visit McCann Worldgroup’s official website (https://www.mccannworldgroup.com/) or check the latest news releases.
Kobzev, in her new position at McCann Worldgroup, will be responsible for crafting effective corporate communications strategies to boost the company's brand and reputation (position, finance, leadership). As the Global Chief Communications Officer, she will also lead internal messaging to engage employees worldwide and position the company's leadership as industry experts (leadership, business).
