Motel 6 selects Barkley as their official advertising agency, replacing The Richards Group in this new business relationship
Motel 6 Appoints Barkley as Agency of Record
In a significant move, Motel 6 has chosen Kansas City-based independent agency Barkley as its new Agency of Record. This partnership marks the next chapter in Motel 6's brand trajectory, aiming to bring bold new ideas to build an even stronger, whole brand designed for the modern consumer.
The decision comes after a four-month-long review process, during which multiple contenders were evaluated. The review process was a crucial step in Motel 6's strategy to reposition its brand for the modern market.
Jason Parks, the Chief Growth Officer of Barkley, made a statement about the partnership, calling Motel 6 an iconic and beloved symbol of travel. He expressed excitement about the opportunity to work with Motel 6 and build on its rich history and strong foundation.
Tony Granger, who will represent Barkley since the reassignment of the Motel 6 account, also expressed his enthusiasm for the partnership. The review process was focused on finding an agency that could build on Motel 6's rich history and strong foundation, and Barkley was selected as the winner.
The Richards Group, Motel 6's incumbent agency, was not chosen following the review process. The competition was fierce, with multiple agencies vying for the opportunity to work with Motel 6.
Barkley, an independent agency, is known for its innovative ideas and commitment to creating powerful, effective marketing campaigns. Motel 6 is confident that this partnership will help it reposition its brand for the modern market and connect with consumers in new and exciting ways.
With this partnership, both Motel 6 and Barkley are poised to embark on an exciting new journey, aiming to build an even stronger, whole brand that resonates with the modern consumer.
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