Movistar Plus+ CEO Warns: 43% of Spanish Football Fans Watch Illegally
The CEO of Movistar Plus+, Daniel Domenjó, has raised concerns about the high levels of illegal football viewing in Spain. He reports that 43% of viewers consume matches without paying, and urges stronger legal protections for sports broadcasting rights.
Domenjó, whose parent company Telefónica is currently in talks for sports broadcasting rights, warns that the current model may face challenges due to piracy. He laments the lack of social stigma surrounding sports piracy and insufficient attention from policymakers. Domenjó believes that flexibility and additional sports content are key to maximizing returns.
Broadcasting rights negotiations are described as complex due to escalating costs. Domenjó suggests that a superior user experience and technological advancements can help combat piracy. Major industry players are united in seeking legislation to safeguard broadcasting rights. The next round of negotiations by Telefónica involves multiple football competitions, although specific details are not yet available. Notably, more than half of Movistar Plus+ subscribers are drawn to the service for its live sports offering.
Domenjó's revelations highlight the pressing need for action to protect sports broadcasting rights in Spain. With illegal viewing at such high levels and negotiations for rights becoming increasingly challenging, stakeholders are eager for legislative solutions to safeguard their investments.
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