OpenAI Hires for Key Role in Bringing Ads to ChatGPT
OpenAI has appointed PHD as its global media agency and is hiring for a key role in bringing advertisements to ChatGPT. The move signals the company's intent to develop its own advertising infrastructure and transition towards a public benefit corporation structure.
OpenAI aims to execute marketing at scale independently, potentially creating a broader product enabling other brands to run campaigns through ChatGPT. The new role, a Growth Paid Marketing Platform Engineer, sits within the ChatGPT Growth team and involves building the technical infrastructure behind OpenAI's paid marketing platform, currently in early development.
The position requires constructing backend APIs, data pipelines, and services to support campaign management, attribution tracking, and advertising spend optimization. Responsibilities include developing campaign management tools, integrating with major advertising platforms, creating real-time attribution pipelines, and implementing experimentation frameworks for optimization. The compensation range is $160,000 to $385,000, with equity offerings.
OpenAI may be looking at companies like Google and Facebook for inspiration in developing its advertising infrastructure. This move comes as ChatGPT expands to 700 million weekly active users and becomes available on Apple devices.
OpenAI's appointment of PHD as its global media agency and the hiring for a Growth Paid Marketing Platform Engineer indicate the company's serious intent to develop its own advertising infrastructure. This could potentially open up new revenue streams and enable other brands to run campaigns through ChatGPT, further expanding its reach and impact.
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