OpenAI to Monetize ChatGPT Through Ads by 2026
OpenAI is preparing to generate revenue from its popular AI chatbot, ChatGPT, through advertisements. The company is searching for a candidate to lead a new team focused on this task, aiming to transform ChatGPT into a paid media channel by 2026.
Fidji Simo, OpenAI's chief of applications, is driving this initiative. The new team, part of the ChatGPT growth division, will establish the foundation for OpenAI's in-house paid marketing platform. The role involves constructing APIs, data pipelines, and experimentation frameworks to optimize ad spend.
The successful candidate will develop campaign management tools, integrate with major ad platforms, and create real-time attribution and reporting pipelines. OpenAI is developing and implementing foundational MarTech infrastructure to make marketing investments more effective, measurable, and automated. This role was recently advertised, seeking a Growth Paid Marketing Platform Engineer to achieve these goals.
OpenAI's plans for ChatGPT ads are advancing, with a new team set to build the necessary infrastructure. By 2026, advertisers may choose to invest in ChatGPT as a paid media channel, with the AI chatbot autonomously planning, buying, and measuring campaigns.
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