Orlando's Universal Resort Designates Lucky Generals for the unveiling of Epic Universe project.
Universal Orlando Taps Lucky Generals for Epic Universe Launch
Get ready for some magic! Lucky Generals has been chosen as the official agency partner for Universal Orlando Resort, with a primary mission to kick off the much-anticipated Epic Universe theme park next year.
Lucky Generals secured the coveted gig following a fierce competition against two other U.S. agencies, preferring not to name their rivals.
The long-haul collaboration will be managed principally from Lucky Generals' New York office, which debuted in 2019, with input from the London team as well. The agency's objectives include stirring up anticipation and curiosity for Universal Orlando Resort, cementing its status as a dream vacation spot for both domestic and global travelers.
"This is the dream creative project we've been yearning for," the Lucky Generals team excitedly shared.
Universal Orlando's aim for Epic Universe, as well as its existing parks, is to immerse guests in captivating stories and enchanting journeys, making them unforgettable experiences. To achieve this, Lucky Generals is expected to weave spellbinding narratives and marketing strategies that leave audiences in awe and eager for the Epic Universe launch.
Moreover, Universal Orlando places priority on innovative guest engagement and digital integration, as evidenced by initiatives like the Power-Up Band, which links to the Universal Orlando Resort app to allow guests to collect digital coins and stamps. Lucky Generals is likely to focus on campaigns that prioritize digital interaction and interactive components of the park, ensuring a seamless and engaging user experience for visitors.
To broaden its audience reach and escalate excitement, Universal Orlando has begun offering Epic Universe previews to every visitor—not just passholders or hotel guests. Lucky Generals' strategy will probably emphasize multi-dimensional marketing efforts to attract diverse crowds and foster universal anticipation for the new park.
Lastly, previous Universal events, like Volcano Bay Nights, have showcased unique Universal-themed entertainment, blending characters, music, and ambiance. This style is likely to permeate Lucky Generals' marketing strategy for Epic Universe, delivering the authentic "Universal" flair that distinguishes the brand and leaves visitors spellbound.
In essence, Lucky Generals is strategically committed to enhancing Universal Orlando's brand by focusing on immersive storytelling, digital innovation, broad audience engagement, and delivering an authentic Universal experience, ensuring a successful launch of Epic Universe and an enriched overall resort experience. This strategic approach resonates with Universal Orlando's broader mission of delivering unparalleled, emotionally resonant experiences that encourage guest engagement across various touchpoints.
In this collaboration between Universal Orlando and Lucky Generals, the focus of the financial and business aspect is to devise marketing strategies that amplify the resort's position in entertainment, by creating captivating narratives for Epic Universe and elevating its status as a premium vacation destination, leveraging digital innovation to facilitate interactive user experiences. On the entertainment front, the aim is to replicate the unique style of previous Universal events, blending characters, music, and ambiance, to ensure an authentic 'Universal' flair, maintaining guest engagement across various touchpoints.
