Polène Marks Asian Debut with Mid-Autumn Festival Purse
Polène, the luxury French handbag brand, is celebrating the Mid-Autumn Festival in Asia for the first time. It has unveiled a special edition purse, the Numéro Dix Edition Tsuki, exclusively for the region. This launch coincides with Polène's expansion into the Chinese market.
The Numéro Dix Edition Tsuki is a micro version of Polène's signature half-moon-shaped crossbody model. It features a detachable rabbit charm on its strap, a nod to the festival's tradition of giving mooncakes and other gifts. The purse is limited to 250 pieces and retails for 2,180 reminbi, approximately $305.
Polène is making its mark in China with plans to open its first store in Beijing's Taikoo Li Sanlitun shopping complex. The brand also plans to open more stores in Europe by the end of the year, adding to its existing seven flagship stores worldwide. Customers can already find the Tsuki purse on Polène's T-mall store, its website serving Japan and South Korea, and its Seoul and Tokyo flagships.
The Numéro Dix Edition Tsuki purse is a unique celebration of the Mid-Autumn Festival, marking Polène's entrance into the Asian market. As the brand continues to expand, customers can look forward to more region-specific products and store openings.
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