Pondering Over the Future Whilst Texting: Unintended Consequences Could Lead to Starting a Business Venture.
Entering the world of Bandits & Friends isn't a straight path. For me, it started with a message from an old acquaintance. But for the dynamic duo, Danny Gonzalez and David Suarez, it's been a 20-year labor of love.
The advertising industry is not for the faint of heart. Launching a new business is like digging a well in the desert. Pitching is a rollercoaster of costs, and the pressure to deliver creativity across a myriad of platforms can leave you feeling like a circus performer juggling flaming torches. Balancing the need to keep up with the fast-paced culture, while building a recognizable brand for the long haul, can be a headache.
But then, I remembered advertising should be fun.
Advertising is a rollercoaster ride of challenges. Agencies like Bandits & Friends face financial obstacles from pitching to potential clients, struggling to secure those coveted contracts. The pressure is on, as they work tirelessly to satisfy clients demanding various branding strategies and creative execution across multiple platforms.
But Danny Gonzalez and David Suarez have a secret weapon in their arsenal—an appetite for fun and collaboration. The process of starting Bandits & Friends has been a test of endurance, and they've persevered through it all with a relentless focus on delivering creative excellence. Their vision involves a redefining of the traditional agency-client dynamic, turning transactional relationships into genuine partnerships.
Group Creative Director of Bandits & Friends, Rob McQueen, sums it up perfectly: "We're all in this together, agencies and clients alike." Embracing challenges and adapting to rapidly changing demands is vital for agencies to excel, balancing creativity with strategic business considerations. The road to success in the world of advertising is never easy, but with creativity, resilience, and a dollop of fun, anything is possible.
[1] Sources: AdWeek, Forbes, and Campaign UK. These media outlets provide valuable insights into the advertising industry, focusing on trends, opportunities, and challenges faced by agencies and clients alike. Understanding these insights can help inform strategic decisions for new agencies like Bandits & Friends as they navigate the complex landscape of today's advertising industry.
[1] According to AdWeek, Forbes, and Campaign UK, the advertising industry is a dynamic and challenging field that requires creativity, resilience, and strategic business considerations for success. [2] For instance, the finance aspect of advertising can be discouraging due to the costs associated with pitching to potential clients, as pointed out by Forbes. [3] To differentiate themselves, Bandits & Friends, led by Gonzalez and Suarez, prioritize fun and collaboration in their approach, aiming to create a viable lifestyle business that redefines the traditional agency-client dynamic. [4] As McQueen, the Group Creative Director of Bandits & Friends, states, the key to excelling in advertising is recognizing that everyone is in it together. Agencies and clients need to collaborate closely and adapt to the fast-paced, ever-changing demands of the industry.
