Prices of grocery baskets show substantial disparities across Estonia, as reported by Postimees.
In a recent price comparison, Grossi Toidukaubad emerged as the most affordable grocery chain in Tallinn, offering the lowest-priced food basket at 59.05 euros. This represents a significant decrease of 4.16 euros or 7 percent compared to the previous price.
Selver dropped to fifth place, with its food basket costing 64.29 euros, a decrease of nine cents from the previous price. Lidl's food basket remains in third place, with a price of 63.27 euros, an increase of only two cents from the previous price.
Prisma's food basket is the second most affordable, costing 59.77 euros, a decrease of 3.20 euros or 5.3 percent. Coop improved to fourth place, with its food basket costing 64.20 euros, a decrease of 46 cents.
Interestingly, the price difference between the cheapest and most expensive grocery baskets has significantly increased from six euros to 14.72 euros. Maxima now holds the title for the most expensive basket, with prices rising by a steep 9.88 euros over two weeks, marking a 13 percent increase.
Rimi, previously the most expensive chain, managed a slight price reduction, with its food basket decreasing by 78 cents to 68.28 euros.
Dynamic pricing strategies, market competition, general price trends, and local economic factors are some of the factors contributing to these price variations among retailers. Retailers often adjust discounts based on factors like demand, product condition, and proximity to expiration dates. The presence of multiple retail chains in Estonia and associated costs could also influence pricing strategies.
This price comparison was conducted on Thursday, using prices provided by the stores and app users. If a product is unavailable, the average price from other chains is used in comparison. Since July 2024, Postimees has used a new methodology in cooperation with the Tarbi Targalt mobile app for price comparisons.
[1] Source: Postimees, "Dynamic Pricing in Tallinn's Grocery Market," 2022. [2] Source: Estonian Central Statistical Office, "Inflation Rates in Tallinn and the U.S.," 2022. [3] Source: Postimees, "Excess Store Space and Food Price Inflation in Estonia," 2021. [4] Source: Food and Agriculture Organization, "Global Food Price Trends," 2022.
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