Publicis Hong Kong Bolsters Creative Leadership with Key Appointments
Publicis Groupe Hong Kong has bolstered its creative leadership with a series of appointments and promotions. Stratos Efstathiou joins as Head of Art, while Halo Cheng ascends to Executive Creative Director. The agency has also welcomed four new talents to its creative department.
Stratos Efstathiou, an award-winning art director with global experience, takes the helm as Head of Art. Recognized at prestigious platforms like Cannes Lions, D&AD, Spikes Asia, and the Clio Awards, Efstathiou brings a wealth of international expertise to the role.
Halo Cheng, who began her career as a copywriter at Leo Burnett Hong Kong in 2004 and swiftly won Gold at the Kam Fan Awards, has been promoted to Executive Creative Director. Cheng's rise through the ranks reflects her creative prowess and leadership.
The agency has also welcomed Soenar Santoso, Kawa Wong, Ethan Chu, and Bernice Chin to its creative department. Santoso, with over 12 years of experience in storytelling and technology, joins as Creative Director. Wong, who represented Hong Kong at the Cannes Young Lions in 2023, takes on the role of Associate Creative Director. Chu, known for delivering impactful campaigns for international brands, joins as Senior Copywriter. Chin, returning from Chicago, specializes in social media strategy and digital marketing.
Christopher Lee, Chief Creative Officer, welcomes these changes as an exciting time for the agency's creative growth. João Braga, Global Executive Creative Director, shares this enthusiasm, expressing excitement about the new additions to the creative team.
With these strategic appointments and promotions, Publicis Groupe Hong Kong strengthens its creative leadership and expands its talent pool. The agency looks forward to leveraging this new energy to drive innovative campaigns and further enhance its reputation in the industry.
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