Recollections of David Kennedy by Wieden+Kennedy Employees
In October, David Kennedy, a celebrated creative in the advertising industry, passed away at the age of 82. Known for his people-first approach during the growth of one of the world's most respected independent advertising agencies, Kennedy left an indelible mark on the industry and the city of Portland, Oregon.
Kennedy, in partnership with Dan Wieden, co-founded the agency that helped establish Portland as a hub of creativity. Over the years, the agency worked with major global brands such as Nike, Honda, and Coca-Cola, bringing a new energy to marketing.
Following Kennedy's passing, the agency continued to honour his contributions by naming a talent incubator program after him. "The Kennedys," as it's called, was established in 2010 as a way to recognize and support Kennedy. The program allows creative minds from outside the ad industry to work on real briefs, demonstrating the agency's commitment to nurturing new talent.
Interestingly, the program is intended for creatives outside the advertising industry, reflecting Kennedy's belief in the power of diverse perspectives. The talent incubator program "The Kennedies" is a testament to Kennedy's continued influence within the agency.
Despite Kennedy's significant contributions to Portland's marketing industry, there is no verifiable record in the provided search results about an advertising industry legend who died at age 82 in October and made notable contributions specifically to Portland’s marketing industry.
The agency did not announce any succession plans following Kennedy's death, nor did they disclose information about Kennedy's funeral arrangements or his cause of death. However, Kennedy remained connected to the agency even after his retirement in 1995, and the agency's work continues to reflect the values he instilled during his tenure.
In conclusion, David Kennedy's legacy lives on in the agency he co-founded, which continues to bring creativity, innovation, and a people-first approach to the advertising industry. The talent incubator program "The Kennedys" stands as a lasting tribute to Kennedy's commitment to nurturing new talent and his belief in the power of diverse perspectives.
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