Revising the leadership structure within Cashmere Companies.
Cashmere, known as The Cashmere Fund, has a captivating origin story, stemming from a humble garage in Inglewood, Calif., where it started with just seven employees. Fast forward, this dynamic venture has over 200 team members on board. Notably, Cashmere recently merged with Media.Monks, securing the title as Taco Bell's first culture agency of record.
Two new faces have joined their ranks-Eric Erickson as COO and Rebecca Williams as VP and group creative director. Celeste Bazán has been elevated to VP of people and culture, while Aisha Bean takes on the role of chief diversity officer. These additions signify the increased scale and growth the agency has experienced.
Ryan Ford, serving as president and chief creative officer, is proud of their growth. The shop was honored in Adweek's Fastest Growing Agencies for an impressive 164% growth rate in 2021[1].
Despite the success, Cashmere isn't resting on its laurels. They're aiming to debut on mainstream brokerages to fuel their growth, aiming to manage $100 million in assets and invest in around 100 companies[2][3]. Their unique approach, rooted in partnerships with influential athletes and entrepreneurs like Jenna Lyons and NFL stars, sets them apart as pioneers in democratizing venture capital access[2][3].
Ryan Ford, as president and chief creative officer, is eager to further finance Cashmere's growth by aiming to debut on mainstream brokerages, seeking to manage $100 million in assets and invest in approximately 100 companies. The addition of leadership figures such as Eric Erickson and Rebecca Williams, along with the elevation of Celeste Bazán and Aisha Bean, signifies the agency's commitment to fostering growth within their business.
The new leadership positions and the aggressive financial goals underscore Cashmere's dedication to maintaining their position as a trailblazer in the business world, leveraging partnerships with influential figures to democratize venture capital access.
