Riegelein Steps Down: Confectionery Giant's CEO Exits After 15 Years
Peter Riegelein, the longstanding CEO of Rübezahl-Riegelein, has announced his departure from day-to-day operations. He will step down on December 31, 2024, marking the end of an era for the confectionery giant. Meanwhile, Sascha Löhr has been appointed as the new CEO of Marketing, effective January 1, 2025.
Riegelein's departure comes after a significant period of growth and change for the company. In 2019, Riegelein merged with Rübezahl-Schokoladen, expanding its product range to include brands like Riegelein, Sun Rice, Gubor, Friedel, Fanshop Sweets, Chocri, and Eichetti. Under Riegelein's leadership, the company has focused on sustainability and Fairtrade certifications. In 2013, it became the first confectionery company to switch its entire range to Fairtrade certified ingredients. Riegelein played a crucial role in the company's strategic realignment following the merger.
Following Riegelein's departure, Sascha Löhr will take the helm of Marketing. This appointment signals a new chapter for the company, as it continues to grow and adapt in the competitive confectionery market.
Peter Riegelein's departure from Rübezahl-Riegelein will leave a significant void, given his leadership in driving the company's sustainability initiatives and strategic growth. However, with Sascha Löhr at the helm of Marketing, the company is well-positioned to continue its success in the confectionery industry.
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