Risk to Canada's Largest Free Outdoor Music Festival persists, a situation that has extended over five years
The Sound of Music Festival, a beloved event in Burlington, is seeking support from business leaders, brands, and citizens alike. The festival, which has been a staple in the city's cultural landscape for many years, aims to keep the music alive through partnerships and collaborations.
Under the leadership of Dave Shepherd, Chairperson of the Sound of Music Festival Board of Directors, and Julie Cole, Vice Chairperson, the festival offers world-class performances for free. It serves as a safe space, a mental health booster, and a platform that breaks down barriers.
The festival attracts a significant number of out-of-town visitors, with 42% of attendees coming from outside the city. Many of these visitors stay for 4 or more nights, boosting revenue for hotels, restaurants, and retailers. The festival also helps attract tourism and promotes small business success.
In 2021, the festival provided contracts worth over $500k to Southern Ontario based businesses. Over 40 local businesses were showcased as community partners, further emphasizing the festival's commitment to supporting the local economy.
However, the festival's venue appears worn and outdated, making a major sponsor or group of sponsors urgently needed to protect the festival and ensure its continued success. Sponsorship opportunities, legacy partnerships, and creative collaborations are available for those interested in making a difference.
The Sound of Music Festival serves as an economic and cultural anchor for Burlington. With its commitment to providing free world-class performances, supporting local businesses, and boosting tourism, it is no wonder that 90% of out-of-town visitors plan to return to Burlington after attending.
For sponsorship discussions, Brent Kinnaird, VP Festival Operations, can be contacted. The Sound of Music Festival encourages those interested in making a difference to reach out and become a part of this cherished event.
Unfortunately, no information about the sponsors of the Sound of Music Festival in Burlington since 2021 is available in the provided search results. Despite this, the festival remains a beacon of community spirit and cultural vibrancy in the city.
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