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Russian Bank Disguises as Video Game for Unique Customer Experience

After app removals due to sanctions, a Russian bank finds a creative way to engage customers: a video game banking experience.

In this image I can see the mobile which is in white and silver color. In the mobile I can see many...
In this image I can see the mobile which is in white and silver color. In the mobile I can see many different apps and I can also see the name LOG is written on it. And there is a white background.

Russian Bank Disguises as Video Game for Unique Customer Experience

In 2022, major Russian banks like Sberbank, VTB, and Alfa Bank faced a significant setback when Google Play and Apple Store removed their mobile applications due to blocking sanctions. This move left customers of these banks unable to download or update their banking apps. Following this, many Russian banks began developing adaptive web applications to circumvent the mobile app ban. In November 2024, Gazprombank's application was removed from the Apple Store after U.S. sanctions were imposed on over 100 Russian entities, including Gazprombank. In an innovative approach to attract customers, an online bank has disguised itself as a video game, offering a unique and engaging banking experience. As of my current knowledge in October 2023, there are no specific details about Gazprombank developing an adaptive web application after their app removal. It's possible that such information has not been made public yet or that the development is planned for a later date. To stay informed, I recommend monitoring official channels and news sources for updates.

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