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"Sales of one-bedroom apartments comprise the greatest proportion"

Discussion by Svetlana Bardina on Kommersant FM: Unveiling theIdentities and Motivations Behind Luxury High-Rise Apartment Purchases

"Sales of one-bedroom apartments comprise the greatest proportion"

Spilling the Tea on Who's Snapping Up Swanky Pads in Moscow's Booming Business-Class Real Estate Market

These days, it's not just the suited-and-tied gents closing the deals—the ladies have officially taken the lead in grabbing prime properties in business-class, brand-spanking-new apartment builds in Moscow. Women now make up over 51.5% of the buyers, dethroning their male counterparts who previously held the top spot. Interestingly, the method of payment has undergone a transformation as well: a staggering 60% of these lavish residential units are now purchased sans bank financing, according to real estate experts from Dar and Ricci.

So, who are these modern-day gold diggers? These cash-driven individuals are primarily snatching up apartments as primary residences or personal investments during the construction phase, as installment plans are currently the selling point due to the dearth of affordable mortgages. Developers report that nearly 60-80% of their sales stem from such transactions. The age demographic of these business-class property purchasers remains relatively consistent, with around 70% of deals made by buyers aged between 30 and 50.

When it comes to location, the most wallet-friendly business-class apartment offerings can be found in the Southern, Eastern, and Northern Administrative Okrugs. However, historically popular neighborhoods, such as the capital's western districts, continue to catch the eye of developers, with 61 business-class projects currently under construction.

Curious about who's really pulling the strings in this lucrative market? You might be surprised to know that it's not just your average Joe and Jane who're snatching up these swanky pads. In reality, the pool of buyers includes tech entrepreneurs, regional resource execs, and members of the CIS/Russian-speaking diaspora, each with their unique preferences and payment habits.

For instance, driving the market are Moscow technology entrepreneurs—first-generation wealth creators with an international flair, who are drawn to urban lifestyle properties with smart home integrations and stylish designs that conform to global trends. With a propensity for leveraging liquid assets or diversified financing, these innovative risk-takers fit the bill when it comes to shelling out the big bucks for their dream homes.

On the other hand, regional resource executives, with their wealth stemming from traditional industries like energy, fall more into the conservative camp. These buyers prioritize prestigious apartments in established neighborhoods, with a focus on safeguarding their generational wealth. Cash reserves or traditional banking products are the payment methods of choice for these cautious investors.

Lastly, the CIS/Russian-speaking diaspora consists of expats or dual nationals seeking a cultural connection and stable investments. They're drawn to apartments in central or historically significant locations that cater to both practical needs and emotional ties. Given their sensitivity to geopolitical risks and sanctions, these savvy investors often prefer to make foreign currency transactions or invest offshore capital.

Now that you know more about who's really calling the shots in Moscow's business-class real estate market, you can start thinking about your next investment move! The market shows no signs of slowing down anytime soon, as its steadfast growth is driven by these forward-thinking, ambitious buyers.

  1. In Moscow's business-class real estate market, technology entrepreneurs are a significant segment of buyers, drawn to urban properties with smart home integrations and global design trends.
  2. These tech entrepreneurs, often first-generation wealth creators, tend to utilize liquid assets or diversified financing when investing in their dream homes.
  3. On the contrary, regional resource executives, with traditional wealth from industries like energy, lean towards conservative choices, prioritizing prestigious apartments in established neighborhoods and using cash reserves or traditional banking products for payment.
  4. The CIS/Russian-speaking diaspora, consisting of expats or dual nationals, seeks a cultural connection and stable investments in central or historically significant locations, often preferring to make foreign currency transactions or invest offshore capital.
  5. Together, these modern-day property buyers – technology entrepreneurs, regional resource executives, and the CIS/Russian-speaking diaspora – represent the driving force behind Moscow's booming business-class housing-market, with no signs of slowing down.
Interview with Svetlana Bardina on residents purchasing luxury apartments in newly constructed high-end residential buildings.

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