Slaying the Ad Game: Samsung's Optimal Reach Revolutionizes Advertising
Samsung Introduces Optimal Reach for Linear and AVOD Advertising
Get ready, advertisers, because Samsung Ads is shaking up the game! This department under Samsung Electronics has just unveiled its Optimal Reach solution to conquer the world of advertising across all industries. This groundbreaking suite of tools is based on Samsung Ads' opt-in Advanced TV (ATV) footprint and data signals, offering a leg up in understanding—and capturing—audience reach across both linear and streaming platforms.
First up in the Optimal Reach arsenal is a menacing weapon against duplication. Designed for brands, this tool helps cut down wasted resources and expands messaging beyond the audience already targeted by ad-supported streaming (AVOD) and traditional linear campaigns. Optimal Reach equips advertisers with the power to connect with elusive customers and maximize audience reach, ultimately boosting sales and business outcomes with those out of reach through both managed IO and programmatic channels.
For instance, a luxury automaker recently used Optimal Reach to claim a 47% incremental reach beyond its conventional linear and AVOD campaigns, a significant enhancement of its US streaming media strategy. Over 3 million previously hard-to-reach luxury auto intenders were now within its scope, confirming the solution's power to close essential audience gaps and optimize media value.
A recent analysis by Samsung Ads revealed that the common campaign misses over 40% of its potential reach within a target audience, even on linear and streaming platforms. Optimal Reach ensures advertisers can tackle this issue by uncovering unique reach across linear and streaming platforms, pointing to an enormous, multi-billion-dollar opportunity for brands to hook new customers, and making media budgets more effective, especially across the industry's top categories.
"Optimal Reach has proven to be the key to engaging millions of potential customers that traditional targeting left out in the cold," says Michael Scott, Vice President and Head of Ad Sales and Operations, at Samsung Ads. "Our technology leaves no stone unturned, giving marketers more data, more control, and more value."
With Optimal Reach in their arsenal, advertisers can wield a sophisticated data solution that deciphers holistic viewing patterns and enables targeting, slashing waste and duplication.
Key features of Optimal Reach include:
- Proprietary Data: Optimal Reach exploits Samsung Ads' proprietary TV & You Panel, linear and in-app opt-in Advanced Television Content Recognition (ATCR), and other data signals to craft advanced machine learning models. Combining diverse data sets is vital for accurate, representative TV viewership across linear and streaming platforms.
- Incremental Reach: Samsung Ads' superior audience data enables brands to engage audiences traditionally overlooked by campaigns purchased through fragmented silos or linear platforms.
- Relevance Powered: Samsung Ads targets opted-in viewers within the Samsung Smart TV ecosystem using high-powered Connected TV (CTV) and native ads. Samsung Ads' machine learning model predicts audience engagement patterns across linear and AVOD, optimizing campaigns accordingly.
- Efficiency: Optimal Reach eliminates the duplication of brands' CTV buys, managing streaming ad frequency across all platforms.
"The Optimal Reach portfolio represents the future of advertising, merging linear TV and digital streaming into a unified, comprehensive execution that delivers unduplicated CTV reach," says Travis Howe, Vice President, Global Head of New Product Solutions, at Samsung Ads. "Brands can now identify and banish wasteful ad spend while accessing audiences missed by conventional strategies."
In brief, Samsung Ads' Optimal Reach solution arms advertisers with a mighty weapon to tackle the challenges of traditional advertising, offering unified, cross-screen insights into audience behavior on both linear and streaming platforms. Advertisers using Optimal Reach can look forward to enhanced audience reach, improved ad effectiveness, and data-driven decisions aligned with genuine audience behavior, ultimately maximizing their media's value.
- Samsung Ads' Optimal Reach solution, revolutionizing advertising, exploits Samsung Ads' proprietary TV & You Panel and Advanced Television Content Recognition (ATCR) for crafting advanced machine learning models.
- Optimal Reach equips advertisers with the ability to engage audiences traditionally overlooked by campaigns, ensuring they can uncover unique reach across linear and streaming platforms.
- With Optimal Reach, brands can slash waste and duplication by deciphering holistic viewing patterns and enabling targeting, ultimately optimizing media value.
- The analysis by Samsung Ads reveals that common campaigns miss over 40% of their potential reach within a target audience, even on linear and streaming platforms.
- In the business world, Optimal Reach's superior audience data and sophisticated targeting can make media budgets more effective, especially across the industry's top categories.
- Optimal Reach represents the future of advertising, merging linear TV and digital streaming into a unified execution, delivering unduplicated reach, and banishing wasteful ad spend, making it possible for brands and advertisers to access audiences missed by conventional strategies.
