SBK Becomes Official Sponsor of Huddersfield Town for 2025-2026 Season
Huddersfield Town AFC Partners with SBK for the 2025/26 Season
Huddersfield Town AFC has announced a new partnership with SBK, a sports betting operator, for the upcoming 2025/26 season. The deal makes SBK the Official UK Betting Partner of the football club.
The partnership is a significant one, encompassing traditional sponsorship assets as well as new content-led and fan engagement initiatives. These joint activations will leverage SBK’s branding to enhance fan interaction and exposure throughout the season.
SBK’s branding will be prominently featured in the stadium, particularly at the Accu Stadium, Huddersfield Town’s home ground. Fans can expect to see SBK's branding on various stadium assets, including signage, digital displays, and other branding opportunities to maximize visibility during home matches.
Adam Baylis, SBK's managing director, expressed his happiness with the agreement, stating, "We are thrilled to be partnering with Huddersfield Town AFC for the 2025/26 season. This is a fantastic opportunity for us to engage with football fans and offer them an unparalleled experience."
SBK is the sports betting arm of Smarkets, a company that focuses on offering premium experiences to sports fans. Unlike many other betting operators, SBK does not offer casino gaming but provides players with some of the best prices on the market due to its Smarkets-powered odds.
The partnership was brokered by Strive Sponsorship, a leading sports sponsorship consultancy. In addition to the SBK partnership, Huddersfield Town has also partnered with TOG24 and Roche AV Pro for the upcoming season.
As part of the partnership, fans can expect exclusive activations such as a new SBK-sponsored podcast and interviews with the team's coaches. SBK has also expressed support for Huddersfield Town's recent victory over Leyton Orient.
SBK has a history of sponsoring sports clubs, including AFC Bournemouth and Hibernian FC. The club's business development manager, Dan Wilczynski, expressed pleasure with the partnership, stating, "We are delighted to be partnering with SBK for the 2025/26 season. We are looking forward to a successful campaign for Huddersfield Town, both on and off the pitch."
Both parties look forward to a fruitful partnership and a successful season for Huddersfield Town AFC.
- The sports betting operator, SBK, has partnered with Huddersfield Town AFC for the upcoming 2025/26 season, looking forward to engaging with football fans.
- The partnership between SBK and Huddersfield Town AFC encompasses traditional sponsorship assets and new content-led and fan engagement initiatives.
- Fans can expect to see SBK's branding prominently displayed at the Accu Stadium, including signage, digital displays, and other branding opportunities during home matches.
- SBK, a part of Smarkets, focuses on providing premium sports betting experiences without offering casino gaming, boasting some of the best prices on the market due to its Smarkets-powered odds.
