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Shortage of fit-for-purpose insurance offerings persists

Insurance intermediaries in Germany express enthusiasm towards fee-based advice, as revealed by a study by Liechtenstein Life, yet remain cautious in their approach.

Insurance offerings fall short of meeting users' needs.
Insurance offerings fall short of meeting users' needs.

Shortage of fit-for-purpose insurance offerings persists

In the ever-evolving world of insurance, fee-based advice is becoming an increasingly popular trend among insurance brokers in Germany. While specific details on the trends and outlooks for this approach are not extensively documented, a recent survey sheds light on the broader dynamics shaping the market.

The insurance market in Germany is influenced by a variety of factors, including regulatory changes and global market trends. One such change is the Insurance Tax Act reforms, which have contributed to uncertainty regarding the location of risk for Insurance Premium Tax (IPT) purposes.

Another trend impacting the market is the global trend of insurance market softening, which could potentially lead clients to seek better terms and conditions. This shift could, in turn, influence the demand for fee-based advice, as clients may seek more personalized and comprehensive insurance solutions.

Competition and innovation are also key aspects of the current landscape. The competitive nature of the market may encourage brokers to innovate in their services, potentially leading to increased demand for fee-based advice.

Future Outlook

The future of fee-based insurance advice in Germany is marked by both challenges and opportunities. One challenge lies in the highly competitive market, with both new and established players vying for business. Ongoing regulatory updates also present obstacles, as brokers must continuously adapt to remain efficient.

However, there are also promising developments. There might be a shift towards more flexible or hybrid remuneration models, balancing commission-based and fee-based structures to better align with client needs and market conditions. Fee-based models can offer more sustainable income streams, potentially attracting more brokers to this approach.

As clients become more sophisticated, they may seek more tailored advice, driving demand for fee-based services. This trend is often seen in environments where clients are looking for more value-added services beyond traditional insurance products.

Despite the challenges, the survey suggests that the demand for fee-based advice is on the rise. In total, 23 percent of all surveyed brokers see an increasing demand for fee-based advice, with nearly one in five (19 percent) brokers reporting that the share of fee-based advice in their total business is over 80 percent.

In conclusion, while specific trends and outlooks for fee-based insurance advice in Germany are not detailed in the search results, the broader insurance market dynamics suggest that brokers will need to adapt to regulatory changes, market competition, and evolving client needs to successfully grow their fee-based services. As the market continues to evolve, it will be interesting to see how these trends unfold in the coming years.

Other business sectors, such as finance, could potentially engage in partnerships with insurance brokers to offer comprehensive financial solutions to clients, further boosting the demand for fee-based advice.

As the insurance market becomes more client-centric, businesses offering fee-based advice might find it advantageous to diversify their service offerings, expanding into related fields like wealth management and financial planning.

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