SMX Next: Ginny Marvin Explores Privacy-Focused Marketing Future
Day 2 of SMX Next kicks off with a keynote address by Ginny Marvin, former editor-in-chief and now Google Ads Liaison. The session, titled 'Navigating the Future of Marketing: A Privacy-Centric Landscape', promises to delve into the move towards a more privacy-focused digital environment.
Marvin, who helps answer marketers' queries about Google ads products and policies, will discuss the hot topics of 2022. This includes Google's preparations for a cookieless future and the importance of implementing Google Analytics 4 (GA4).
The keynote will also provide a recap of 2022 and a sneak peek into what's in store for 2023. Marvin will offer advice on managing irrelevant recommendations and broad match keywords, ensuring marketers stay ahead of the curve.
Additionally, the keynote will cover the sunset dates of Google Analytics and Google Analytics 360, as well as the future of Responsive Search Ads (RSAs).
The keynote, which is free to join online, is set to provide valuable insights and guidance for marketers navigating the evolving digital landscape. Ginny Marvin's expertise and experience make her an ideal speaker for this timely and relevant topic.
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