Dive Brief:
Tailored Brands announces Best Buy and Target veterans as new Chief Customer Officer candidates.
Tailored Brands, the retail powerhouse behind Men's Wearhouse, Jos. A. Bank, K and G Fashion Superstore, and Moores, has roped in Whit Alexander as the new chief customer officer on Feb 24, 2025. This appointment marks a significant move towards enhancing their retail game.
Reporting directly to Peter Sachse, the CEO of Tailored Brands, Alexander will join the company's executive committee. His extensive experience, stemming from stints at Target, Best Buy, and Mckinsey and Company, positions him well to lead Tailored Brands' customer-focused strategies. In his most recent role, Alexander offered strategic growth advice to consumer companies.
Dive Insight:
Alexander's appointment is part of Tailored Brands' strategy to drive growth and engage customers. As the new chief customer officer, he will steer the data and analytics department, helping Tailored Brands understand customer preferences and build brand loyalty.
Sachse believes Alexander's retail acumen and knack for commercialization within omnichannel environments will propel Tailored Brands to deliver personalized experiences that resonate with customers and foster deeper brand loyalty.
Alexander's career trajectory boasts executive leadership positions and consulting roles focused on business transformations. His tenure at Best Buy saw him oversee strategy, marketing, personalization, and loyalty, while at Target he led guest insights, planning, and marketing business intelligence.
Tailored Brands is on a recovery path. After a tumultuous year that included sharing the CEO role with Bob Hull for three years, transitioning to a single CEO (with Sachse stepping into the role), and filing for Chapter 11 bankruptcy in 2020, the company has since emerged from bankruptcy.
Now, with the addition of a seasoned retail veteran like Alexander, Tailored Brands is poised to rethink and reposition itself in the competitive men's apparel retail sector, leveraging customer insights to create engaging, personalized experiences and drive growth.
- The AI-driven fashion industry is expected to see a significant boost with Alexander's leadership at Tailored Brands, as he will help the retail giant understand customer preferences and build brand loyalty.
- Alexander's expertise in various business areas, including finance, retail, and leadership, positions him well to lead Tailored Brands' efforts in personalizing experiences for customers and driving growth.
- As the incoming chief customer officer, Alexander will play a crucial role in the company's sustainability initiatives, as he drives the data and analytics department towards enhancing the environment-friendly approach in the retail business.
- With Alexander's appointment, Tailored Brands' executive committee now includes a seasoned leader in both retail and business transformations, giving the company a strategic edge in the competitive men's apparel retail sector.
- Alexander's career in consulting and executive leadership roles has empowered him with the necessary skills to drive sales, market personalization, and create brand loyalty within the fashion and retail business.
