The Pasta Market is projected to expand to a stunning USD 94.7 billion by the year 2034, showcasing a consistent growth rate of 4.7% annually.
In the ever-evolving global food market, the pasta industry has witnessed significant changes, with key players adjusting their strategies to cater to shifting consumer preferences and expanding their reach across continents. However, one development that has cast a shadow over the industry is the imposition of tariffs on European exports to the United States.
Bambino Agro, a prominent player in the market, introduced fortified pasta to address malnutrition and expanded its exports to Africa and the Middle East. Yet, the 15% tariff on most EU exports to the US, effective from August 1, 2025, has raised concerns for exporters like Bambino Agro. This tariff increase, as reported, could make EU pasta less competitive compared to domestic or other international products, potentially leading to considerable losses in export revenues for key pasta-exporting countries like Italy and other EU members.
The tariff's impact is not limited to pasta alone. It also affects packaging, compounding cost pressures on exporters and potentially leading to further revenue decline. Since pasta is a processed product sensitive to price changes, this tariff is expected to cause considerable losses in export revenues for European agribusiness exporters, including pasta producers.
The US tariffs have locked in a 15% cost increase on EU pasta exports, which is expected to cause significant projected revenue losses for key pasta-exporting countries through lower demand and price sensitivity in the US market. These tariffs are described as creating "long-term losses" and substantial risks for European agribusiness exporters due to higher costs that reduce competitiveness in the US market.
Meanwhile, the pasta market continues to grow in other regions. Europe led the global pasta market in 2024, generating USD 26.1 billion in revenue, with a 43.8% share. The Asia Pacific region shows growth in the pasta market, propelled by increasing consumer interest in Western-style foods and pasta's rising appeal among younger demographics. North America ranks second in the global pasta market, driven by the popularity of ready-to-cook meals and expanded product ranges in supermarkets and hypermarkets.
Industry giants like Barilla and Bertagni are adapting to these market dynamics. Barilla launched a new "Legume Pasta" line made from chickpeas, lentils, and peas, targeting protein-seeking consumers. Bertagni introduced a ready-to-cook stuffed pasta range with gourmet fillings like truffle and burrata, expanding U.S. distribution through partnerships with premium grocery chains.
Ancient Harvest expanded its product line with new quinoa and lentil-based pasta varieties, catering to health-conscious consumers. Armanino Foods launched a new line of plant-based pasta meals to meet rising vegan demand.
Looking ahead, the Global Pasta Market is expected to be worth around USD 94.7 billion by 2034, growing at a CAGR of 4.7% from 2025 to 2034. Supermarkets and hypermarkets remain the leading distribution channel, commanding a 51.3% share in sales. Residential end-use contributed 58.9% to the overall pasta consumption globally in 2024.
Despite the challenges posed by the US tariffs, the future of the pasta industry remains promising, with innovations in product offerings and strategic expansions into emerging markets. As the industry continues to evolve, it will be interesting to see how players navigate these challenges and capitalise on new opportunities.
[1] https://www.bloomberg.com/news/articles/2020-07-14/us-tariffs-on-european-foods-could-cost-2-billion-for-consumers [2] https://www.reuters.com/article/us-usa-trade-eu-food/us-tariffs-on-eu-food-and-drink-could-cost-up-to-2-billion-us-industry-group-idUSKCN24R1YR [3] https://www.foodnavigator.com/Article/2020/07/16/Barilla-launches-new-line-of-legume-pastas-to-target-protein-seeking-consumers [4] https://www.foodnavigator.com/Article/2020/07/16/Barilla-launches-new-line-of-legume-pastas-to-target-protein-seeking-consumers
- The increase in tariffs on EU food exports, including pasta, to the US could potentially lead to substantial losses in export revenues for key pasta-exporting countries, raising concerns for business growth and the global-cuisines sector.
- In an attempt to maintain competitiveness, Italian industry giants like Barilla and Bertagni are adapting their product offerings, introducing new lines of fortified pasta, protein-rich pasta, and ready-to-cook gourmet pasta to cater to evolving consumer preferences and diets.
- As the global pasta market expands, especially in the Asia Pacific region and North America, food-and-drink companies are expected to see continued growth in revenues, with opportunities in health-conscious and plant-based food options.
- Looking towards the future of the finance world, a growing global pasta market, estimated to be worth USD 94.7 billion by 2034, could potentially present lucrative investment opportunities for businesses involved in the production, distribution, and retailing of pasta and related products.
