The "Professional Contest of the Year" has commenced
The Professional Marketing and Branding Competition "BRAND OF THE YEAR" is gearing up for a new season, inviting brands from across the globe to showcase their projects and strategies in corporate sustainability, marketing, PR, and communications.
Now in its 20th year, the competition has been hosting over 100 brands annually and has become a respected platform for professional recognition and expert evaluation. One of the competitive categories is "Marketing and Branding," which includes over 20 subcategories, covering brand life cycle, audience marketing, and more.
The "Marketing and Branding" and "Corporate Sustainability" categories will be evaluated by a professional jury consisting of experienced practitioners, representatives of major agencies, and leading brand representatives. The winner of the "Corporate Sustainability" category will receive the special "ESG Leader" award, recognising excellence in ecology, social responsibility, and corporate governance.
In addition to the competitive categories, the competition also features the Consumer Recognition Award, determined by the Belarusian public. Companies eligible to participate in the Belarusian edition of the "BRAND OF THE YEAR" marketing and branding competition in 2026 and the organiser of this edition are not specified in the available search results.
Participants not selected for the shortlist will receive a finalist diploma, presented at the awards ceremony. The competition has three categories in total, with the Consumer Recognition Award being the third, separate from the two competitive ones.
The competition has introduced a two-stage application submission system for this season. Until 11 December 2025, companies can fill out a simplified questionnaire to submit their application. After reviewing the applications, a shortlist of projects will be formed, and brands from the shortlist will present their work at an open presentation in January 2026.
Applications for the competition categories can be submitted until December 11, and applications for the Consumer Preference Awards will be accepted until January 15. Winners of the Consumer Preference Awards will receive a detailed analytical report with research results.
A nationwide marketing survey will continue parallel to the expert selection, determining the leaders among Belarusian and international brands in various categories. Leaders of the Belarusian business participate in the competition to receive expert evaluation, professional recognition, and strengthen consumer trust.
Over the history of the project, more than 560 Belarusian and international brands have received professional recognition, expert evaluation, and recommendations from leading industry specialists. The open defense format of the competition allows for market professionals and the people behind the projects to be showcased, and for an open dialogue with jury members for comprehensive evaluation.
The competition has revised its format with new features for more convenient and transparent participation. The winner of the Consumer Recognition Award will be determined by the Belarusian public, and the other competitive category is "Corporate Sustainability."
The "BRAND OF THE YEAR" competition is a valuable opportunity for brands to gain professional recognition, expert evaluation, and strengthen consumer trust. With its comprehensive evaluation process and focus on corporate sustainability, marketing, PR, and communications, it is a must-attend event for brands seeking to establish themselves as leaders in their respective industries.
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