Today witnessed Birkenstock's stock reaching an unprecedented peak, surpassing $57 per share.

Today witnessed Birkenstock's stock reaching an unprecedented peak, surpassing $57 per share.

The stocks of historical footwear brand Birkenstock (BIRK) witnessed an all-time high on Thursday, following the company's financial report for its Q2 of 2024. The stock soared as high as 15%, eventually settling at a 12% surge by the closing bell.

This ancient shoe vendor continues to thrive

Birkenstock's consumer interest remains robust, offering a hopeful expectation for a shoe corporation that's been in operation for a remarkable 250 years. In Q2, the company recorded a record income of 481 million euros (equivalent to approximately $521 million USD), marking a 22% increase compared to the previous year.

Birkenstock's Q2 gross profit margin experienced an unexpected setback. It reached 56% in Q2, falling short of its nearly 60% margin during the preceding year. Nevertheless, management noted transient issues and still anticipates reaching a 60% gross margin in the intermediate term. This explanation may have contributed to the investors' willingness to overlook the issue.

Investors are likely the most enthused about Birkenstock's full-year projections. Prior to the announcement, management predicted a 17% to 18% revenue growth for the entire year; however, they now believe they can foster a 19% increase. This enhanced outlook was the primary factor driving the stock's ascent to new heights on Thursday.

Can Birkenstock continue soaring?

Birkenstock went public in late 2023 and has since showcased remarkable financial results. The stock now holds a price-to-sales ratio of around 6, which appears high for typical footwear stocks. However, its profit margins are robust, and its growth trajectory is positive, which often warrants a higher valuation.

The key concern for long-term investors remains Birkenstock's potential for further expansion. The company's growth is most pronounced in Asia, the Middle East, and Africa, expanding by 42% in Q2. Considering these regions only contribute to around 11.5% of the company's business, the significance of this expansion points to continued growth potential, potentially justifying the current stock holding.

Investors who are interested in the world of finance might see this as an opportunity for profitable investing in Birkenstock's stocks, given its impressive financial performance and growth projections. With a robust gross profit margin and a positive growth trajectory, the company's high price-to-sales ratio might be justifiable for some investors.

After Birkenstock's successful Q2 results and positive outlook for the full year, investors may look for ways to allocate more money into this growing shoe corporation, further fueling its potential growth.

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