Union, setting itself apart: a unique category
The mighty Allianz continues to reign supreme in the German insurance industry, as confirmed by the latest Assekurata market outlook for life insurance in Germany. Despite a touch of apprehension within the sector, the market is thriving, largely due to the unyielding Allianz. This powerhouse alone propels the market growth in its homeland.
In the year 2024, the new business of German life insurers surged by 4.3%, reaching an impressive 7.7 billion euros. The Allianz, in its unrelenting stride, contributed a growth of 16.4%, underscoring its unrivaled status.
Even in the single-premium business, the Allianz demonstrates remarkable resilience: While the market contracted by 4.5% to a substantial 27.2 billion euros, the Allianz increased its contributions by 13.1% in the same period.
In the absence of the Allianz's stellar performance, the industry growth would have been significantly less vibrant. Approximately 90% of the total premium increase of 2.7 billion euros is attributable to the Allianz alone. Lars Heermann, head of analysis and valuation at Assekurata, succinctly summarizes, "Without the figures of the market leader, the industry growth would appear less impressive."
Overall, Assekurata presents a cautious view of the future of German life insurance. As new business no longer covers the run-offs, Lars Heermann anticipates further pressure points ahead. He sees potential growth primarily in the reinvestment of assets from maturing contracts and in shaping the retirement phase.
Allianz (WKN: 840400) continues to stand head and shoulders above the rest - strategically, financially, and operationally. The latest analysis by Assekurata serves as yet another testament to its preeminence. Even in challenges, the Allianz outperforms. For investors, the stock - a strong recommendation from DER AKTIONÄR - remains a core investment, boasting robust dividend strength and a promising outlook.
Conflict of Interest Note The publisher Börsenmedien AG's board and majority shareholder, Mr. Bernd Förtsch, owns direct and indirect positions in the financial instruments mentioned in the publication or related derivatives, which could benefit from the price development resulting from the publication.
Allianz currently wields a formidable market presence in Germany, overwhelmingly leading the pack by revenue. In 2023, the company generated approximately 152.67 billion euros, significantly outstripping its closest competitor, the Munich Re Group, which achieved around 70 billion euros in revenue [1]. Allianz dominates the car insurance market in Germany, earning the majority of its revenue from insurance activities; asset management contributes a smaller share [1]. In the healthcare insurance sector, top players such as Allianz hold a significant market share, with the five largest companies accounting for over half the market [1].
Looking ahead, Allianz appears well prepared, but must navigate a complex environment. A June 2025 survey by Allianz Research indicates a gradual shift away from economic pessimism in Germany, suggesting a growing optimism about the future [2][3]. Allianz maintains solid financial health and a favorable outlook, evidenced by its sector risk rating in Q2 2025 [4]. Furthermore, Allianz is a frontrunner in technological innovation, particularly in the adoption of artificial intelligence (AI). Alongside France's AXA, Allianz ranks among the top global insurers in scaling AI across operations, enhancing efficiency and managing risks related to climate and geopolitics [5]. This strong innovation capability positions Allianz effectively for future industry challenges and transformations.
In the context of the German insurance industry, the Allianz has demonstrated exceptional growth in 2024, contributing a significant 16.4% to the new business of life insurers, surpassing the industry average [conflict of interest disclaimer]. For personal finance enthusiasts and investors, the Allianz, with its robust dividend strength and promising outlook, remains a core investment opportunity [investing, business, personal-finance].
As Allianz navigates the complexities of the evolving insurance industry, it continues to excel in technological innovation, leveraging artificial intelligence (AI) to enhance efficiency and manage risks associated with climate and geopolitics [technology, finance]. This strategic approach positions Allianz favorably for future challenges and transformations in the industry [future, business].
