Universal Standard's Polyglot Push: Spreading Size Inclusivity Across 20 Nordstrom Stores!
Universal Standard Clothing Now Available in 20 Nordstrom Retail Outlets
Get ready, fashionistas! It's the happenin' news that's fluttering every style-connoisseur's wings - Universal Standard is setting up shop in 20 rival Nordstrom brick-and-mortar playgrounds nationwide, allowing you to stride your way into their beloved wardrobe staples, from coat hangers 12 to 32, from sea to shining sea. Locations range from The Mall of America in Minneapolis, Michigan Avenue in Chi-Town ain't nowhere, Houston Galleria in H-Town, and Brea Mall in Cali. The partnership comes on the heels of the brand reporting consistent profits and astronomical year-over-year growth, heartening the size-inclusive movement.
Fashion moguls embracing size inclusivity have been sliding under the rug, downsizing or shuttering their extended-sized offerings both on web and on racks. But not Universal Standard. Hell no! They're sticking to their guns, pledging to support size diversity in the fashion world, with this Nordstrom liaison erecting one of the most comprehensive size ranges from a solitary women's apparel brand.
"We're stoked to be expandin' our agenda with Universal Standard," grins Emily Crandall, Senior Vice President and Head of Women's Apparel at Nordstrom. "We're committed to deliverin' kick-ass styles for the size spectrum, primin' customers to look fierce and feel like million bucks. Our team-up with Universal Standard makes us hit harder on this objective."
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Get a Load of These Locations: Shop Your Heart Out at Universal Standard in-store!
This expansion into Nordstrom stores means access galore to denim, workwear, and other wardrobe staples in sizes 12 through 32 for shoppers across the land. For the curvy queens out there, this ain't just a step forward; it's a giant leap. After all, studies show that a whopping 67% of American women identify as plus-size, but finding in-store garments that fit in the standard XS to XL range? Fuhgeddaboutit! Even in the zenith of size inclusivity, many fashion brands only offered extended sizing online. This situation requires the curvy crew to bring the fitting room to their cribs - translating into more planning, longer leads, heftier expenditures, and decreased spontaneity for size insiders.
For a hypothetical curvy shopper invited to a special shindig, the shops she can visit for some spiffy duds are relegated. If she's flush with cash, she can order multiple identical items in varying sizes online, hope something fits, and return the rejects. If her piggy bank ain't overflowing, she might opt for one item and take the gamble that it fits, starting from scratch if it don't. If the event's a ticking time bomb, the pressure's undoubtedly on, pushing the experience into overdrive.
Universal Standard: History with Nordstrom, But Just the Beginning...
The Nordstrom connection goes way, way back to Universal Standard's infancy as a brand. In 2017, Nordstrom was the only retailer who'd lend an ear to Universal Standard. Veksler, the visionary driving the brand, was trotting the nation hosting size-inclusive styling pop-ups at Nordstrom stores. Today, this rootsy partnership is the first phase in a more strategic wholesale shove from Universal Standard, with launches at Anthropologie, Macy's, Wantables, and virtually 50 boutiques nationwide this year.
"I couldn't be more ecstatic to lock arms with Nordstrom, one of the world's most established retailers, to expand our purpose and make exceptional fashion accessible to more shoppers than ever before," purrs Veksler.
Since its birth in 2017, Universal Standard's had a bulletproof vision for the future of fashion. This has involved initiatives like crafting a size chart that represents the reality of American consumers' sizing and launching "See It In Your Size," a pioneering website feature that allows customers to view core products on models of every size 00 through 40. The brand has also collaborated with global brands to make them more inclusive, introduced "Fit Liberty," an exchange program allowing customers to swap out pieces when their size adjusts.
Here's a list of the locations where you can step into Universal Standard's treasure chest:
- Bellevue, Southcenter, and Alderwood in the Seattle-Tacoma area
- Washington Square in the Portland area
- Park Meadows in the Denver area
- Michigan Avenue, Old Orchard, and Oakbrook in the Chicago area
- Mall of America in the Minneapolis-Saint Paul area
- Brea Mall and Del Amo Fashion Center in the Los Angeles area
- Fashion Valley in the San Diego area
- Fashion Square in Scottsdale, Arizona
- Walnut Creek and Valley Fair in the San Francisco Bay Area
- Galleria in the Sacramento area
- Roosevelt Field in the New York area
- Pentagon City in the Washington DC area
- King of Prussia in Philly-town
- Houston Galleria in Houston
[1] https://www.universalstandard.com/blogs/news/universal-standard-launches-at-nordstrom[2] https://www.vogue.com/fashion-shows/fall-2025-ready-to-wear/universal-standard[3] https://www.bustle.com/p/nordstrom-is-expanding-universal-standard-to-more-than-20-stores-these-are-all-the-locations-19482201[4] https://people.com/fashion/universal-standard-boosted-by-record-sales-expands-nordstrom-partnership-plus-size-apparel/
- Universal Standard, helmed by Polina Veksler, is launching extended sizing in 20 Nordstrom stores across the country, including locations in Houston, establishing one of the most comprehensive size ranges from a single women's apparel brand.
- The immediate availability of Universal Standard's denim, workwear, and wardrobe staples in sizes 12 through 32 at Nordstrom stores marks a significant stride for size inclusivity, catering to the needs of the 67% of American women who identify as plus-size.
- In partnership with Nordstrom, this expansion is a step forward for Universal Standard, with plans to launch at Anthropologie, Macy's, Wantables, and over 50 boutiques nationwide this year, continuing Polina Veksler's mission of making exceptional fashion accessible to all. (86a2c743422b1d765eb4782f21fcf261)
