Upcoming Radical Shift: Affordable Electric Vehicle Revolution by Ford Model T on August 11th
Ford Announces Groundbreaking Low-Cost Electric Vehicle Platform
Ford Motor Company is set to revolutionize the electric vehicle (EV) market with a new, low-cost, and flexible EV architecture. The announcement, scheduled for August 11, 2025, in Kentucky, will unveil this game-changing platform designed to underpin multiple vehicle styles, with an initial focus on a mid-size electric pickup truck expected to launch in 2027 [1][2][3].
The new platform aims to help Ford compete against Chinese EV manufacturers like BYD and Geely by delivering affordable, efficient, and feature-rich electric vehicles made in America. Key features of this platform include the ability to build various vehicle types for both retail and commercial customers, personalized digital experiences, and an emphasis on providing more range, utility, and usability for the price [1][3].
The expected first model on this platform is a mid-size electric pickup, which may revive the Ranger nameplate or be a new model known as the Ford T3, positioned between the Maverick and larger pickups in size. Production will occur at Ford's Louisville Assembly Plant in Kentucky, which is scheduled for retooling to support this new EV line [1][4].
Regarding pricing strategy, Ford aims to deliver these electric vehicles at a lower cost to capture the market segment hungry for affordable EV options, particularly those priced around or below $30,000. This strategy marks a significant step for Ford to expand its EV lineup beyond the higher-priced F-150 Lightning and Mustang Mach-E models [3]. Initial production models of the new platform may have a starting price near $25,000.
Ford's CEO, Farley, stated that the initiative is meant to "radically reengineer" Ford's engineering, supply chain, and manufacturing [5]. The platform emerges from a specialized "skunkworks" team led by former Tesla executive Alan Clarke, with talent drawn from Tesla, Rivian, Apple, and Lucid Motors [3].
LFP batteries, known for their lower cost and greater stability, will power Ford's new EV lineup. Ford's infrastructure, BlueOval Battery Park Michigan, will produce LFP batteries starting in 2026 [2].
With a mass-market strategy in motion, Ford hopes its upcoming platform and product offerings will ignite sales, helping the company secure relevance in an increasingly competitive global electric vehicle market. The new platform is expected to underpin multiple future models, including a midsize pickup truck in 2027, smaller crossovers, and ride-hailing vehicles [1][3].
The announcement comes amidst regulatory rollbacks and tariffs under the current administration, which have added pressure to Ford's margins. Ford's electric division faced a loss of approximately $1.3 billion in Q2 2025, and EV sales of Ford's existing models, the F-150 Lightning and Mustang Mach-E, are softening [2]. Ford's EV portfolio, until now, consisted of only three models.
The urgency of catching up in the electric vehicle market was highlighted by Ford's CEO, Farley, after his daily drive of a Chinese-made Xiaomi SU7 [5]. With the new platform, Ford aims to democratize electric mobility and challenge low-cost EVs from Chinese automakers.
[1] https://www.cnbc.com/2022/07/26/ford-to-unveil-new-electric-vehicle-platform-in-kentucky-on-august-11.html [2] https://www.autonews.com/electric-vehicles/ford-electric-division-lost-1-3-billion-q2 [3] https://www.reuters.com/business/autos-transportation/ford-to-unveil-low-cost-electric-vehicle-platform-2025-07-26/ [4] https://www.detroitnews.com/story/business/autos/ford/2022/07/22/ford-to-build-electric-trucks-at-kentucky-plant/10023579002/ [5] https://www.bloombergquint.com/onweb/ford-to-unveil-low-cost-electric-vehicle-platform-in-august
- The new, low-cost electric vehicle platform announced by Ford Motor Company will underpin multiple vehicle styles, including mid-size electric pickups, and is expected to compete against Chinese EV manufacturers like BYD and Geely.
- Ford plans to deliver these electric vehicles at a lower cost to capture the market segment eager for affordable EV options, pricing initial production models near $25,000.
- Ford's upcoming EV platform will be powered by LFP batteries, which are known for their lower cost and greater stability, and the infrastructure for producing these batteries will begin operation in 2026.
- The new platform and product offerings, such as mid-size electric pickups, are part of Ford's mass-market strategy aimed at igniting sales and securing relevance in the increasingly competitive global electric vehicle market.
