Upwork appoints UM as the Primary Media Agency for its advertising endeavors.
Serving Upwork's Media Needs: A Fresh Start with UM
Hey there, let's chat about the latest news in the creative economy! Upwork, the pioneering platform that brings businesses and freelancers together, has tapped IPG Mediabrands' agency UM as its new media agency of record.
So, what does this mean for Upwork and UM? Well, UM will take the reigns on brand media strategy, planning, purchasing, and data analysis duties for Upwork. Sounds like a major responsibility!
In 2020, Upwork invested $20 million in media, with $12 million allocated to digital media, according to COMvergence's estimates. Impressive, right?
But how did UM secure this sweet gig? The competitive process kicked off in the first half of the year, with agency pitches happening in the second quarter. Now in the process of onboarding, UM expects to launch media activity during the third quarter. Exciting times ahead!
Now, if you're curious about UM's background, specifics about their pitching process, or the exact launch timeline, you might want to look for official press releases or corporate communication from Upwork. Or, keep an eye on industry news sites that track marketing agency appointments—they might have more juicy details if the info has been made public!
Upwork and UM's partnership could significantly impact the finance and business aspects of both companies, as UM will handle brand media strategy, planning, purchasing, and data analysis for Upwork. In the past year, Upwork allocated a substantial portion of its media budget to digital media, indicating a strategic focus on the online business environment.
