Utilizing Video in Financial Services Marketing: Strategies for Achieving Your Objectives
Hittin' the nail on the head with some killer video tactics for financial services businesses! These strategies are the secret sauce to building trust, simplifying complex products, and accelerating growth.
In this digital era, age groups vary in terms of tech expertise, creating obstacles for financial institutions seeking to connect with their diverse clientele. But guess what? Video is the only format proven to bridge that trust and knowledge gap at a scale that's unmatched! Not convinced? Check out these stats – landing-page conversions can skyrocket by up to 80% just by placing videos above the fold.
So, it's no surprise that financial organizations have been ramping up their video marketing game. In 2018 alone, brands in the industry increased their video marketing expenditure by 13.1%, with investment totals nearing $2 billion. Ready to supercharge your financial services business with video production and animation? Let's walk you through it!
Picking Your Video Format per Funnel Stage
Awareness Stage
Your mission here is to capture the attention of a broad audience, introduce your financial products or services, and address common pain points. Suitable video formats for this stage include anime-style explainer videos, problem-solution videos, and animated explainers that simplify complex financial topics.
Awareness
Aim for short videos packed with impactful information, use captions for silent social media viewing, and front-load key details for immediate impact.
60-sec animated explainer
Consideration Stage
View rate
At this stage, prospects are comparing options and seeking out detailed information to evaluate your financial service. Feature spotlight videos, comparison videos, and expert explainer videos can help educate customers on specific features and benefits, answer typical questions, and provide a deeper understanding of your service.
Incorporate data visualizations to highlight advantages, maintain a consistent visual style across videos, and keep the balance between information depth and clarity.
Consideration
Decision Stage
Product walkthrough or demo
Time to build trust, reduce buyer hesitation, and close the sale. Videos like customer testimonials, in-depth product demos, and video sales letters (VSL) are perfect for this stage as they incorporate social proof, show measurable outcomes, and enforce benefits. Break demos into easy-to-navigate chapters, add calls to action, and demonstrate how your financial product outperforms competitors.
Click-through to quote request
Crafting Video Marketing Magic for Financial Services Businesses
Consumer trust is vital for financial businesses to thrive, making it crucial to engage a professional video production company to create content that generates a positive emotional response in your target demographic. Create videos that depict contented customers, establish a trustworthy relationship between your organization and potential clients, and address industry challenges and solutions.
Decision
For instance, LSI Credit producer an explainer video emphasizing face-to-face meetings, portraying a closer and honest relationship between the brand’s representative and the client. This approach generates an emotional connection between the financial brand and the client, setting your business apart from competitors.
Testimonial / Case Study
Video marketing is all about educating your audience, but complicated financial literature and terminology can put off potential clients. Use video animation to make financial fundamentals and complex topics more accessible and engaging, allowing customers to grasp essential concepts with ease. With each informative video you produce, you'll expand your market base, solidifying your brand as a thought leader in financial matters.
Cost-per-application
Remember, people often need guidance in managing their finances. Don't bore your prospective customers with tedious eBooks and whitepapers – engage them with animation and visual storytelling that simplifies financial nuances and inspires confidence. Ablii, a Canadian financial services company, delivers condensed lessons on easy payment management through short and compelling videos, proving that bite-sized content is the way to go when engaging with individual customers or small businesses.
Video marketing has the power to accomplish wonders for your financial services business, leading to increased growth and client engagement. So, devote resources to high-quality video content that speaks to the hearts of your target demographic, strikes a chord that resonates with complex financial challenges, and turns skeptics into advocates.
[1] Popular Online Advertising Platforms for Financial Services Banks - Rocket 55[2] The Importance of Video Marketing in Digital Sales Funnels - Hootsuite[3] Using Video to Market Financial Services - Small Business Trends[4] The Power of Explainer Videos in Business - WP Curve
- At the considering stage of your marketing funnel, employ feature spotlight videos, comparison videos, or expert explainer videos in your business to educate clients about specific features and benefits of your financial services, answer typical questions, and showcase your industry knowledge.
- In the decision stage, strengthen trust with potential clients by utilizing video销售信件（Video Sales Letter, VSL）, customer testimonials, or in-depth product demos to provide social proof, highlight measurable outcomes, and reinforce benefits, while demonstrating how your financial product excels compared to competitors.
