v2food Expands Globally with Daring Foods Acquisition and Ajinomoto Partnership
Australian plant-based meat firm v2food has made a significant move in the global stock market, acquiring US vegan chicken maker Daring Foods and partnering with Japanese food giant Ajinomoto. This strategic acquisition and alliance aim to expand v2food's reach and strengthen its position in the consolidating world market of plant-based meat.
v2food, founded by Jack Cowin, has been focusing on clean-label solutions and proprietary food technology. The company has recently acquired local ready meal makers Soulara and Macros, forming Flexitarian Meal Solutions, which is set to sell between 50,000 and 100,000 meals per week.
Daring Foods, established in 2019, holds a 45% market share in the US unbreaded chicken category. By acquiring Daring, v2food gains access to this strong retail penetration and consumer loyalty. The US stock market will serve as a platform for v2food to launch its products, with Daring continuing to operate under its own brand.
The partnership with Ajinomoto brings together v2food's manufacturing networks and proprietary food technology with Ajinomoto's food science expertise. Together, they will create clean-label frozen meals, focusing on taste, nutrition, and affordability. This collaboration also extends to developing next-generation food solutions for Asia and Africa.
The acquisition of Daring Foods and the partnership with Ajinomoto position v2food for global expansion. By combining strengths and focusing on clean-label products, the companies aim to provide affordable, nutritious, and planet-friendly plant-based meat options to consumers worldwide. As the industry is expected to consolidate, v2food's strategic moves signal its commitment to becoming a leading player in the stock market.
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