Villeroy & Boch Shines After Ideal Standard Acquisition: A New Dawn for European Bathroom Titan
Villeroy & Boch gains a strategic advantage following acquisition - Villeroy & Boch achieves enhanced position following the acquisition
Get ready to refresh your bathroom with Villeroy & Boch! One year post-acquisition of Ideal Standard, this ceramic powerhouse is more globally competitive than ever. According to CEO Gabi Schupp, "We've leveled up on the international stage, reducing our reliance on single market economies."
Based in Mettlach, Saarland, Villeroy & Boch successfully expanded its MENA (Middle East and North Africa) and core European markets following the March 2024 Ideal Standard buyout.
Thanks to this acquisition, Villeroy & Boch's first-quarter revenue surged by 33.2 percent to a whopping €369.1 million. The operating result before interest and taxes (EBIT) gave a 4.3 percent boost compared to the previous year, reaching €24.1 million. Although the consolidated result dipped by 8.3 percent to €6.6 million, the overall picture is promising.
2024 Forecast Confirmed
The group reported a record turnover in 2024, largely due to acquisitions. The total sales spiked by an impressive 57.6 percent to around €1.42 billion.
Following these impressive opening-quarter results, Villeroy & Boch continues to eye a double-digit increase in sales and a moderate EBIT surge for the entire 2025 fiscal year.
With a humble origin in 1748 and a workforce exceeding 12,000, Villeroy & Boch now spreads its brilliance across approximately 140 countries.
- Ceramic
- Villeroy & Boch
- Acquisition
- Mettlach
- Saarland
- Middle East
- Ideal Standard
What's New?
The Ideal Standard acquisition has reshaped Villeroy & Boch's landscape significantly:
A Broader Palette of Solutions
The synergy between the two giants has resulted in a diversified product portfolio boasting an array of bathroom solutions, such as Villeroy & Boch's high-end bathroom solutions and Ideal Standard's sustainable Alu+ showering collection.
Design Centers Rebranding and Expansion
Key design centers, like the Ideal Standard Design & Specification Centre in Clerkenwell, have been rebranded and expanded, enhancing Villeroy & Boch's strategic presence in critical markets.
Expanding Horizons
Villeroy & Boch's presence is now strengthened across core Europe, with promising potential in the Middle Eastern market. Although specific data is not readily available, the company expects growth in this region given its performance in the EMEA (Europe, Middle East, and Africa) region.
Find yourself dreaming of a bathroom makeover? Look no further than Villeroy & Boch, your gateway to a luxurious and eco-friendly future!
The acquisition of Ideal Standard has expanded Villeroy & Boch's product portfolio, resulting in a diversified offering that includes high-end bathroom solutions from Villeroy & Boch and the sustainable Alu+ showering collection from Ideal Standard.
Key design centers, such as the Ideal Standard Design & Specification Centre in Clerkenwell, have been rebranded and expanded, enhancing Villeroy & Boch's strategic presence in critical markets and extending its reach across core Europe and the Middle East.
