Volkswagen Launches New *YourVolkswagen* Campaign Showcasing Real Drivers' Stories
Volkswagen has launched the latest phase of its YourVolkswagen brand platform, a social-first campaign featuring real drivers' stories. The campaign, developed with adam&eveDDB London, highlights Volkswagen's emotional connections with its community and runs until 28 December 2025.
Five Volkswagen enthusiasts, including a mechanic, a classic car restorer, and a dedicated collector, are featured in the campaign. They share authentic stories about their connections to the brand, showcasing Volkswagen's inclusivity and lasting appeal, as noted by Sarah Cox-Thornley, Head of Marketing at Volkswagen UK.
The campaign is the third evolution of the YourVolkswagen platform, first introduced in May 2024. It comprises short-form films shot by Tom Cockram and produced by Omnicom Production, designed for social platforms. The series will be featured on TikTok, Pinterest, Meta, and digital out-of-home placements in major UK cities.
Sam Lecoeur, Chief Client Officer at adam&eveDDB, expressed pleasure in working on the campaign and creating scroll-stopping stories. The campaign credits list numerous individuals and companies involved in its creation and production.
The YourVolkswagen campaign demonstrates Volkswagen's commitment to engaging with its community on a personal level. By sharing real owners' stories, the campaign highlights the emotional connections between drivers and the Volkswagen brand.
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