Worldwide home sales exceeding $10 million have experienced a 6% increase, as reported by Knight Frank.
In the world of luxury real estate, the super prime segment - transactions valued at over $10 million - is seeing a surge in activity across key global markets. This growth is driven by factors such as competitive pricing, product refurbishment, low interest rates, and strong buyer interest from domestic and international investors.
Market Trends and Growth
The ultra-prime market in London has shown signs of stabilisation after prior declines, with a steady rise in transactions in the first half of 2025. Flexibility in pricing and high-quality, refurbished homes are helping to attract buyers, particularly domestic, Gulf, and US investors capitalising on prices now below 2014 values.
Dubai, on the other hand, has experienced a sharp rise in super-prime residential sales, setting a record of $2.6 billion in Q2 2025 - a 63% increase over previous periods. This has solidified Dubai's position as a leading hub for luxury real estate.
In the United States, especially Florida and California, ultra-high-end sales are robust. Notable transactions include a $133 million beachfront compound in Naples and a $110 million estate in Los Angeles, reflecting ongoing strong demand in these prime locations.
Key Locations
Prime Central London, properties above £15m, Dubai’s luxury residential market, Naples and Miami Beach in Florida, Los Angeles in California, Manhattan in New York, and Honolulu in Hawaii represent the top U.S. locations for super-prime sales.
In New Zealand, Auckland’s super prime market shows momentum with buyers seeking primary residences, while Queenstown and Wanaka attract holiday home buyers. Spacious properties with luxury amenities and privacy features are in demand.
Factors Driving Growth
Competitive pricing and newly refurbished or well-presented homes attract buyers. Lower interest rates are boosting buyer confidence globally, supporting market recovery and higher sales volumes. Buyers from Gulf countries, the US, and other regions are taking advantage of pricing opportunities, especially in London and the US.
Super prime buyers prioritize large spaces, luxury amenities (wine cellars, home theatres), and privacy features like gated entrances and mature landscaping. Independent forecasts suggest house price growth over the next two years, underpinning buyer confidence.
In conclusion, while some markets like London show a levelling out rather than dramatic growth, others like Dubai and parts of the US are experiencing significant increases in super-prime real estate transactions in 2025. Tax reforms, macroeconomic uncertainties, and evolutions in interest rates could influence future activity in this segment. However, the dynamism of the super prime segment is largely attributed to the expansion of large fortunes and migratory movements driven by fiscal, regulatory, or climatic reasons. Knight Frank attributes this to the ongoing appeal of high-quality of life destinations and lesser regulation in the super prime market.
- The growth in super-prime residential sales in Dubai is driven in part by the government's financing policies, which have encouraged foreign investments in the luxury real estate market.
- In contrast, buyers in the ultra-prime market in London are capitalizing on the government's flexible pricing strategies and the availability of high-quality, refurbished homes, which have helped to attract both domestic and international investors.
